Hiring a copywriter for your business can be extremely valuable. They’re often the unsung heroes behind every Google search, Pinterest blog, or newsletter.
Great business owners know using a copywriter saves time, builds authority, and expands the reach of a brand.
But what exactly can hiring a copywriter do for your business? They write words, but how do those words work for you? Read on to uncover seven scenarios why having a good copywriter in your back pocket might be the key to unlocking your brand’s potential.
1) You have a website for your business
If you don’t have a website for your business, you need one. It’s just that simple.*
Websites don’t take nights, weekends, or holidays off. Websites are always open. Websites are there 24/7 to share your product, service, and content, just waiting for your ideal client to come along.
Plus, websites help streamline nearly every aspect of running your business.
The problem with websites is they don’t make themselves. Website designers help you create your theme, your logo, and create a basic layout for your user journey (the experience your future clients have on your website).
But once that is done – there is still something missing.
The content.
The content of your website is your voice. Your website content is how you connect with your future clients and customers – it’s how they get to know you.
A good copywriter finds your voice and writes the content of your website as if you wrote it yourself. But you didn’t because who has time for that? You have a growing business to run.
2) Your business utilizes email lists
A client or customer purchases a product or opts in for a service.
They have now given you access to their email address – sacred access you better not take for granted. Their email address isn’t just to confirm shipping and ask for a review. It’s a way to create a relationship.
Writing emails to address pain points, show empathy, and inform takes time. You can’t send a basic email with a lame subject line and expect people to open it or click if they do.
People are getting wiser when it comes to shallow messages and boilerplate emails.
Hiring a copywriter who knows your message, knows the relationship you want to build saves you the time and effort it takes to write email sequences for your funnel or drip campaign.
Copywriters know what to write in the subject line to get people to actually open them (and they know what to avoid getting pushed into the dreadful promotions tab).
3) Your business uses Google
When you Google something, how many pages do you go through before you select a link?
Probably only one.
How many results do you scroll past before selecting?
Probably just a few.
Google owns over 90% of the search engine market share. Millions of people use Google every day to find answers and to find information. *
Google analytics are all speculative. They keep the true algorithms safer than Fort Knox. But thankfully there are plenty of tools to measure a website and webpage’s performance, or Search Engine Optimization (SEO).
Hiring a copywriter means you’ve hired someone who keeps a pulse on the evolving ways of SEO. Using software and good ol’ fashion research, copywriters create content that pushes your website higher and higher on Google search pages.
4) Your business uses social media
Ugh, social media. It’s exhausting enough having a personal account – but managing a business account too? Oof.
But you can’t avoid it. There’s far too much potential on social media to dismiss it.
Working with a copywriter to plan and curate your social media content can save you the headache of staying on top of algorithms and hashtags. Copywriters can batch your content into a social media Rolodex, ready whenever you are to post promos, news, and updates.
5) You write articles, newsletters, and blogs for your business
Hubspot researched the top-performing blog posts in 2019 to answer the question “how long should a blog post be?”
Naturally, the answer was ‘it depends’. But for SEO, blog posts should be at least 2,000 words. Pillar pages (your all-encompassing knowledge page) should start out at 4,000 words. Listicles and shorter How to articles can be in the 1,500 range to reach your inbound marketing goals.*
How long would it take you to write a 2,000-word blog post? Even if it’s on your business, your bread and butter, your wheelhouse, writing decent articles that are focused on SEO and enjoyable to read take time and energy.
Hiring a copywriter frees up your time and energy so you can focus on your business (and not writing). This can look like providing a topic and letting the copywriter research the keywords and writing the content. Or maybe you know what keywords you want to rank for and you supply those to your copywriter.
Even if you don’t have time to come up with the topics but you know you want to increase your business visibility to the right audience – your copywriter can help you with that too (especially if you hire one that specializes in your business or niche).
6) You want to grow your business but are unsure how to target potential clients
Piggybacking (fun word) on blog posts – copywriters are great assets to help with market research in addition to content creation.
Copywriters help you create an ideal client avatar, essentially creating the perfect customer for your business. Once this avatar is made, your copywriter targets their pain points and also finds where they like to spend their time on the internet.
Even if you’re targeting many types of people, you have to focus your efforts to reach them. Broad posting may not be enough.
For example, say you sell collagen and you want to target women aged 40-50 years old. Using phrases like ‘anti-aging’ and ‘joint paint relief’ should be in your content.
If you now want to target athletes this month, let’s say men aged 20-30 years old – focusing on phrases like ‘build muscle mass’ and ‘recover faster’ are more likely to pull them in than anything related to anti-aging benefits.
7) You want to build credibility and brand authority
Doing all of the above helps you build credibility in your niche. Potential clients want to trust your brand and be confident you can solve their problems. By having a website that informs and educates, sharing regular blog posts hitting their darkest pain points – you set yourself up to be a thought leader.
Potential clients will start to lean on you for expert advice, visiting your content in their times of need. Even if they don’t purchase anything the first time (or ever), the fact they’re visiting your page frequently shows Google your content is important.
The baby bassinet company SNOO might be the best example of this. Their website doesn’t contain the word SNOO at all.
Their website is www.happiestbaby.com.
Who doesn’t want a happy baby?
SNOO has an in-depth blog and article page covering nearly any infant or toddler related problem or parental fear.* You don’t know even you’re on a company website for the most part. But those clicks and visits, those saved and shared pages grow their reach and increase their buyer exposure.
Hire a Copywriter and Watch Your Platform Grow
In today’s world, people don’t want to support a faceless company anymore.
They want to support someone they trust. They want to believe in someone.
Even if you’re the most educated and equipped person to solve their problems – if your voice and brand do not convey on a screen – your message will be lost.
In a time where digital media is not only more convenient but often the single point of contact to your potential clients, hiring a copywriter might be the best thing you do for your business this year.
If you’re looking for a copywriter to help your business grow – fill out the contact form below so we can chat about you and your goals!
Stephanie Klein is a licensed nurse practitioner and freelance medical copywriter at The Klein Creative and can be reached at thekleincreative@gmail.com.
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recently watched the Netflix documentary Seaspiracy which is a real-time loss of innocence tale for an endearing whale, dolphin, and overall ocean lover.
I don’t think this is a spoiler, but an emerging theme of the film is finding plant-based solutions instead of eating fish (and mammals) from the ocean. This included the conundrum of people eating fish to get their omega-3 fatty acids. This essential fat is found in sea life like salmon, sardines, herring, and tuna.¹
But as it turns out, fish don’t organically create these helpful fatty acids known to reduce heart disease risk and lower triglycerides. So who (or what) makes omega-3 fatty acids?¹